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A showcase of exceptional writing talent.
Writing
Between
the Lines
From Copywriting
to Creative Consultation
With over 20 years in creative writing and marketing,I specialize in dotting the i's, crossing the t's, and shaping the ideas that make your audience stop in their tracks and take notice.
The Full Story
TDHCA Social Media Campaign
The Texas Department of Housing and Community Affairs (TDHCA) needed an alternative to lengthy, exhaustive webinars to help explain complex fair housing rules to rural, low-income, and bilingual audiences. The solution was a series of three short, animated videos using simple, relatable illustrations for an in-depth social media campaign in English and Spanish
that also included static posts.
RESULTS:
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Reach - 600,000+
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Impressions - 4.1 million
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Clicks - 16,000
MY PART:
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Concept Development
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Research
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Storyboarding
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Scriptwriting
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Copywriting
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Creative Collaboration
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